3 Powerful Ways that Innovative Water Companies Should be Using Water Data Today

3 Powerful Ways that Innovative Water Companies Should be Using Water Data Today

Posted on Jan 24, 2014

3 Powerful Ways that Innovative Water Companies Should be Using Water Data Today

When it comes to harnessing the potential of data, we see many companies in the water industry struggling to understand how water data can be converted into meaningful business intelligence.  Applying the right data analytics strategies can help water technology companies increase their sales capability, understand their market and find and target new opportunities.

We’ve broken down the 3 key areas where water data is fundamental for water technologies companies implementing new treatment solutions:

1. Identifying Targets

In order to introduce a new treatment technology, the initial scoping exercise to identify your target market is an enormous undertaking.   For example, manufacturers may have to scour entire provinces or states to confirm the number of wastewater treatment facilities with aerobic digesters using coarse bubble aeration.  In Ontario alone, this involves investigating the locations and onsite equipment for over 460 wastewater facilities – this is an incredibly vast set of data and a very tedious chore.  For example, if you have developed a new biological treatment product, you need to know which plants have the ideal parameters where your technology is most applicable and has the strongest value proposition.  Technology companies will immediately benefit from having a streamlined process to assess and evaluate complex datasets.


2. Understand the Customer

When making site visits, technology solution providers should arrive already informed about the facility’s vital stats – these include operating costs, energy consumption, resource recovery, onsite equipment, upgrade history and maintenance records. Much of this information is scattered throughout financial records, case studies, permits and compliance history.  When armed with this data beforehand, companies already have an intimate understanding of the prospective customer’s potential pain points, from which they can pre-determine custom design solutions needed to meet the customer’s needs.  In order to deploy new technologies, water innovators need to have a way to pre-determine the facility’s recent history and data in order to effectively design and prescribe an optimized solution.


3. Showcasing Success

So your new technology has been adopted – what’s next?  You need to showcase your success story by sharing positive quantitative data, for instance, that your membrane installs are achieving 99.5% TOC removal while reducing pressure losses by 35%.  When your technology or process has been adopted as a pilot or a solution, you need to verify the results and share them to further accelerate the adoption of the technology and do it in a framework that other municipalities can relate to and understand.  Data is necessary to create a solid quantitative case study that is objective, direct and credible.

Data should direct your strategy for breaking ground into new markets and introducing new treatment technologies.  It should also be used to inform decision-making regarding water and wastewater operations within municipalities. Jane Pagel, outgoing President and CEO of OCWA points out that:

With the increase of data available within water utilities, insights into this information will be critical.  It will open up new possibilities for municipalities to discover efficiency opportunities, budget prudently for infrastructure upgrades and enhance facility operations.


While data will never replace the network of relationships necessary to solve municipal challenges, having the right data analytics in place will help you make decisions much more quickly and confidently.

WatrHub Inc. is ready to take the lead in kick-starting the water data & analytics movement in the Ontario market and beyond.  Our award-winning expertise lies in extracting insights and tracking analytics from diverse and unstructured data sources in the Water Industry. We are partnering with WaterTAP Ontario to take a fresh, innovative approach to getting conversations flowing about water data and analytics.  We are bringing together thought leaders from inside and outside of the water industry who will share case studies on how data can identify new opportunities to support effective innovation.


This Lunch and Learn is designed to educate and empower Water Technology Companies and Consulting & Engineering Firms to Go Beyond the Spreadsheet – and understand how Data can be your Greatest Asset.


For More Details about the event, check out: Go Beyond the Spreadsheet: A Lunch & Learn on Data & Analytics for the Water Technology Sector

Ahmed Badruddin is the CEO of WatrHub Inc. and is passionate about harnessing the power of data to accelerate efficiencies in the water industry.  He will be one of several speakers at the Go Beyond the Spreadsheet Event on Feb 18th.

We Always Love to Hear What You Have to Say at WatrHub!